Wonder if it’s the spring time influence because this March seems abuzz with change. After YouTube, Facebook too is looking to revamp its platform.  Here’s what Mark Zuckerberg said before unveiling the latest changes:

“What we’re trying to do is give everyone in the world the best personalized newspaper. It should have quality public content from friends. It should have a front page and it should let you drill down into any topic you want. It should be visual, rich and engaging. It should be displayed with more than just text.

…Almost 50 percent of content in the news feed is visual. Now the average news feed Pages posts are almost 30 percent of the content. How we’re sharing is changing. We all want to share with friends, but want updates from publications we care about, and artists, and world leaders.”

The changes were made keeping a few core ideas in focus, mainly standardizing the look and feel across devices, especially keeping mobile screens in mind. It also picks its cues from the user preference of visual mediums over others. But most importantly, they are trying to keep away platform fatigue i.e. users getting tired and moving onto other platforms. There are already some indications that teen users are spending less time on Facebook and hopefully, the new look would induce them to stick around a lot longer.

The transformation is clearly evident in the newsfeed with larger photographs and more immersive photo albums. Sites like Pinterest and Quora would be streamlined into the feeds better. Links will have longer blurb to preview and videos appear larger. But the biggest difference is in how the feeds would be segregated now based on content and source. Now the users will have different feeds, instead of one single stream, for friends and family, music, brands, interests etc. They have shifted the chat section to the left and it will be resized to suit your current screen size.

The change in the newsfeed is particularly relevant to brands and pages. The separate newsfeed can mean either more visibility or it could be that finally users can focus on other interests without being spammed by page posts. Either ways, it looks like the re-design is going to encourage users to spend more time on the platform by providing a more personal experience with more control on what they view.

Some of these changes were welcomed eagerly and for the rest, everyone is waiting to see how it’ll change user behavior on the platform.